Founded in 1998, Sena Technologies, a global leader in Bluetooth communication systems, has extended its innovative solutions to the cycling community, offering high-quality helmets and intercoms designed for cyclists. With a focus on safety, convenience, and seamless communication, Sena's products enable cyclists to stay connected and navigate with ease. Sena has quickly become a trusted name in the cycling industry, enhancing the riding experience for enthusiasts and professionals alike.
Results
Sena Cycling
Revolutionizing Cycling Communication
Key Results
+300%
Growth in DTC Revenue
1M+
Monthly Impressions
7x
ROAS
3x
Title Sponsorships
#1
Organic Search Ranking
About Sena Cycling
Featured Projects
Strategies in Action
The Challenge
As Sena expanded into the cycling market, they faced the challenge of building brand awareness and driving customer engagement in an entirely new industry. Their digital marketing efforts were underdeveloped, and they were not fully capitalizing on the potential of targeted advertising and direct-to-consumer sales. Additionally, their eCommerce presence needed refinement to better serve the growing demand from cycling enthusiasts.
The Solution
We worked closely with Sena to launch a comprehensive digital marketing strategy that included targeted ads, SEO optimization, email marketing, and event sponsorships to strengthen their presence in the cycling community. We also revamped their eCommerce platform to enhance the customer journey, improve conversions, and increase direct sales. By sponsoring major cycling events and partnering with influential brands, we significantly boosted Sena’s visibility, positioning them as a key player in the cycling market.
The Results
Sena’s retail sales grew by an impressive 300%+ following the digital marketing overhaul and eCommerce improvements. Sponsorships of high-profile cycling events helped raise brand awareness, while enhanced digital marketing channels and eCommerce optimizations fueled rapid growth. These efforts contributed to a substantial increase in online traffic, a larger, more engaged customer base, and a stronger market position.
"Thanks to the digital marketing and eCommerce improvements, our retail sales have increased by over 300%. Sponsoring major events and improving our online presence has truly accelerated our growth in the cycling market."
Marketing Manager, Sena
Marketing Excellence for Sena Cycling
Sena’s expansion into cycling is a testament to how a well-executed digital marketing strategy can accelerate growth in a new market. By aligning our digital efforts with their passion for innovation and cycling culture, we helped Sena establish a strong presence in the competitive cycling space. Through targeted marketing, strategic event sponsorships, and an optimized eCommerce experience, we enabled Sena to connect with a new audience and drive remarkable business results.